Brad Richdale’s marketing
company thrived well during the late 90’s. His book "Secrets to Making
Money Now" was a big success and he was able to make millions of
dollars through his infomercials as well. Suddenly his name has receded to the
background without any apparent reasons and has aroused many conjectures and
speculations regarding the authenticity of his works.
Brad Richdale’s used a two-step approach to market
his products. He advertised the low priced books through his infomercials and
followed it with higher priced back-end. He is referred to as the king of
back-end sales. Brad’s program costing about $80 provides direct marketing
information. Some experts find his business idea faulty and comment that his
methods would need a great deal of money in applying it. His methods do not
give a clear idea about licensing. Besides, his telemarketers pester you with
constant calls leaving you frustrated.
Brad Richdale’s association with the Internet
Yellow Page Company hampered his reputation and though earlier, his late
night television ad was a regular occurrence now you do not find it. The
authorities raided the company in March 1999 and found many dealings
unconvincing. Brad Richdale’s claimed that he was unaware of any
such dealings. His wealth often attracts the attention of many but it is hard
to say if he has earned his money through franchises and direct information
businesses or any other means.
Brad Richdale’s program "The Secrets to Money
Making Now" came with many of books and series of cassettes. The
cassettes had some good information such as the AIDA (Attention, Interest,
Decision and Action). Concept of selling through classified ads has received a
set back with the advent of Internet marketing. Thus, Brad Richdale’s
courses are hardly worthwhile in the present scenario and thus many find it as
a bad choice. His programs do not deserve recommendation as they provide
inadequate information.
